Three “Huge” Suggestions | Travel Research Online


Three “Huge” Suggestions

You don’t have to agree with me today, but I am about to share some advice that could position you as a true professional in the eyes of prospects and clients.

Here are three points I would like to share with you today. I feel that each one is in your best interest.

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  1. When referring to significant people in your world, avoid the use of a pronoun. DO NOT refer to your wife as “her.” Do not point toward your husband and label him as “him.” When speaking about your employees, please do not say “them.” Use the names of the people who are dear to you and call them by name. Example: She will be attending the conference with me. BETTER: My wife Barbara will be traveling with me.

Little thing? HUGE THING!

  1. If you want to pave the way for a pleasant email message, ALWAYS begin EVERY communication with the recipient’s name. Example: Arriving at terminal “B” at 2 p.m. BETTER: Mike, I will arrive at terminal B at 2 p.m.

Little thing? HUGE THING!

  1. Before you answer the next incoming phone call, remind yourself that you are the absolute best person in the world to be answering this call. They dialed your seven-digit number for a reason. Don’t shoot yourself in the foot by answering on auto-pilot. Hear the ring. Count to three. Turn on your enthusiastic and sincere voice. Answer the phone like you are genuinely happy somebody thought highly enough of you to call. If you can’t manage to do this for any reason whatsoever … DON’T ANSWER THE PHONE.

Little thing? HUGE THING!

As simple as these three recommendations sound, they could help spell the difference between your success and failure.

I have an offer for you today you can’t refuse. Send me an email at and I will send you a free marketing report. Your success won’t come by accident. Let me help you become the exception.


  One thought on “Three “Huge” Suggestions

  1. Mike,
    Thank you! I have always addressed people in email by name. I feel that as we become more and more digital communication becomes more and more impersonal so we have to show we truly care about the people we speak with and since we can’t make eye contact when speaking with someone through email, addressing them by name shows you are connecting with them. Besides being called by name makes us feel important and everyone wants to feel that.

    Now the other two points I have to work on, but I will.

    – Stephen

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