Execute! | Travel Research Online



Webster’s New World College Dictionary defines “execute” [to carry out; perform; do.]

The primary reason companies (and individuals) experience negative results is not so much a lack of knowledge as it is a failure to execute. It is a shortage of “do.”

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Tom Peters, the author of In Search of Excellence, has been heard to say, “It is amazing how many people in the oil business fail to get the message that in order to strike oil, you have to dig a hole.”

Popular clichés remind us that “Talk is cheap.” And, “After all is said and done … more is said than done.”

I say, “You want to strike oil? Dig a hole.”

I’m not suggesting that planning … thinking … reflecting … and strategizing are not necessary steps in establishing excellence. I am reminding you that sooner or later you need to put your money where your mouth is and put your knowledge, skills and personality into motion. You have to test your assumptions. You have to execute. You have to dig a hole. You have to …”do”.

Here is today’s four-prong attack:

1) Finish what you start.

2) Perform all tasks like the confident professional you are.

(3) Do what you say you will do.

(4) Dig more holes.

Today, and for the rest of the month, execute with energy, enthusiasm and confidence.


Mike Marchev loves to help travel professionals become exceptional. Send for his complimentary Special Report titled “The Twelve-Word Marketing Plan.” mike@mikemarchev.com


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