A few years back I found myself promoting a cruise to St. Thomas and beyond. To make life easier for my marketplace, I included a link which automatically addressed a return email back to me with the subject line reading “Caribbean SAS.” Using this as an example, I think I have something of value to share with you today.
Presumably, many who decided to hit the link had some level of interest in this opportunity. Many (most) of those responding hit the link and jotted down a word or two officially indicating their interest in learning more.
But in taking the short route, they failed to position themselves from the 137 others who found time to hit the same link. In short, they blew an opportunity to shoot to the top of the list by simply taking a few moments to separate themselves from the silent pack by introducing a little personality into the mix.
Apparently, they were too busy to “make an impression.”
By taking a few moments to personalize your email, you can easily be taken seriously and placed on the top of the list. With a limited amount of cabins allowed by Royal Caribbean, there were a number of agents who were eventually placed on the “wait list.” Who do you think got a more favorable response?
Emails are too easy to write and are often abused, misused, and confused with appropriate communication. If you are going to write an email, you might as well make an effort to make it meaningful to the reader.
Be the exception. Take a moment to write meaningful emails that are succinct yet thorough. You will be amazed at the many good things that will come from your efforts. Remember, the reader is human and appreciates your attention.
Mike Marchev is the author of the sales book titled Become The Exception and is a popular speaker at industry events. You can receive a complimentary copy of his Special Report titled “Your 12-Word Marketing Plan.” Email Mike and put the number “12” in the subject box. Also, ask about his 3rd Annual Training Cruise coming in November. Mike@MikeMarchev.com.