Using All Available Tools: The Press Release, Part 2 | TravelResearchOnline

Using All Available Tools: The Press Release, Part 2

This is the second of seven marketing tips devoted to FREE press coverage.

Often, it is not a dearth of ideas that may be slowing you down, but the technical details of submitting the press release.

Question #2: How do I establish credibility with editors?

Click Here!

Answer: Have something newsworthy to contribute.

Never use the word “publicity.” Editors hate that word because it compromises their independence.

Send a thank you note when you get published. Know what the publication and the publication’s audience are looking for in respect to interesting information.

Get to know the editor that’s most important for you by offering your expertise as a resource.

I’ll have another two answers to your questions tomorrow.


Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at mike@mikemarchev.com Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.

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