“The primary purpose of any organization is to create customers.”
This “dog” analogy makes all the sense in the world if you pause long enough to reflect on behavioral characteristics of individual pet ownership.
Think about how people treat their beloved dogs, cats, guinea pigs, rabbits, and other furry animals. It should appear pretty obvious that this is a winning strategy if we can manage to connect with this analogy.
Let’s look at a few specifics. I will use dogs in this example:
- Owners speak to their dogs regularly… in an endearing language. We can think of this as communicating with our customers every chance we get.
- Owners “touch” their dogs at every opportunity. We can think of this as meeting with, and speaking to, our customers on a regular basis.
- Owners appreciate the companionship of their dogs. We can think of this as knowing and realizing that our customer is our competitor’s prospect. It has been said that a dog is man’s best friend. Likewise, a customer is a business owner’s best friend.
- Owners reward their dogs for good behavior. We can think of this as thanking our customers for being our customers.
- Owners don’t leave their dogs alone for long. We can think of this as never taking our customers for granted.
- Owners forgive their dogs when they goof up. We can think of this as understanding our customer’s human frailties.
Mike Marchev has lots more to share with you. Email him today to receive a Special Report titled, “THE BEST ADVICE I EVER GAVE TRAVEL PROFESSIONALS” at firstname.lastname@example.org Be sure to write the word “advice” in the subject box, and while you’re at it, include what you enjoy about reading Mike’s column.