Today is Monday and this happened to me just last night. The message was so BIG I just had to share with you.
A few days ago I received an email promoting a new book from a gentleman whose name I recognized. The book was free if I paid the postage and handling charge. The topic made sense and the price was right. I sent for the book.
It arrived a few days later. I waited until after dinner to before checking it out. I flipped through the pages and saw that there were 153 of them. Of particular importance, I noticed there were not any photos or pull out quotes to make my reading easier.
This book had 153 pages of text tightly printed together with no relief for the reader. I was betting against my getting past page 10.
The book began with a story that immediately caught my attention along with my interest. I began to read and kept reading. And that’s where today’s message hit me like a ton of bricks.
It was the story that captured my engagement.
Whether I read all 153 pages or not is of little importance. The message I want to share with you is the power of the story when attempting to engage strangers and capturing their attention.
I’m not familiar with your specialty for the nature of your client list. I do know that if you would like to grow your business, it makes very good sense to craft, edit, and hone your own personal opening story.
The reason for this is obvious. With so much noise in the world, along with the number of competitive choices, the attention span of your prospect has become fleeting at best. You must work hard at getting their attention early in your communication. This won’t come by accident.
The answer, as proven with my recent book purchase, involves your meaningful story.
This is good advice. Please give it some thought.
Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at email@example.com.
Mike’s daily column is made possible by AmaWaterways.