I Know | TravelResearchOnline

I Know

If you are over the age of 35 and happen to have children, nephews or neighbors over the age of 10, you know exactly what I am talking about today. Young people like to believe that they already “know” just about everything. This trait I am sad to say is not limited to just young people. For my money there are too many adults who seem to already “know.”

In today’s message, I would like to remind you of one very important fact: Knowing and doing are two entirely different things.

The majority of adults, both young and old, know what to do…what to say…what to think…what to try…what not to say…what not to do…what not to think. After all, “they know.” Suggesting anything of value to these people is like preaching to the choir.

A few weeks back, I did just that. I suggested to those folks who registered for my weekly marketing message to send a single “thank you” card to somebody (anybody) in their personal universe. Just one. And you guessed it. Virtually everybody responded with a the two word phrase, “I know.”

Sure “they know.” In all probability, their mothers told them to say thank you…when to say thank you…how to say thank you. I am not certain how many of them actually sent that thank you note. I am betting not many.

So why do so many people who “know” still don’t follow through?
Could it be that they are just lazy? Could it be they lack discipline? Could it be they just forget to do so?

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Sending forms of appreciation to the people in your life, who have favorably contributed to your well-being…is a good idea. Why? Because it works. But you already “know” that. So, I will ask you again? Why do so many people still avoid writing, calling or emailing simple thank you notes?

When you come up with a good answer to this question please take a moment to drop me an email and set me straight.

As for you… I want you to Become The Exception. Send a minimum of one “appreciation” communication each week beginning this week. Just do it.


Mike Marchev

Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his 12-Word Marketing Plan send him an email at mike@mikemarchev.com.

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