Listen up, football diehards and their travel advisors. Two well-known names in publishing are joining forces to launch “a sports-themed and active lifestyle resort network” in US college towns “near universities with devoted fans” and in leisure destinations with “chic beach clubs and experience parks.”
Each campus of the new Sports Illustrated Resorts will include a full-service sports-themed hotel, a vacation club, and residential condominiums with a “unique, cohesive design that immerses guests and owners in iconic moments from nearly 70 years of Sports Illustrated content,” as well as one-of-a-kind attractions such as live-action sports.
The idea is to “immerse guests in sports culture” as well as offer entertainment, cuisine, fitness, health and wellness options, said Sports Hospitality Ventures, LLC, CEO Christopher Schroeder.
The first property will be in Tuscaloosa, AL, home to the Crimson Tide of the University of Alabama. It will have a full-service hotel, vacation ownership club, signature SI Fit Health/Wellness Center and “world-class dining and entertainment,” the companies say.
