Although your anglophile clients have been unable to fly to the UK since the end of March 2020 (!), aspects of Britain have been appearing frequently on their/your TV screens with reruns of Endeavour, Morse, Lewis, Poldark, Doc Martin, Father Brown, Keeping up Appearances, Grantchester, Downton Abbey, The Vicar of Dibley, All Creatures Great and Small—along with a whole host of irresistible movies, dramas, and sitcoms.
They’ve done a huge job of waving the GB flag, and I think you’re missing a trick if you’re not talking to some of your frequent UK travellers about how you can customise a tour that blends together leisurely On Location visits for their favourite TV shows with other must-see visits to castles, stately homes, cathedrals, literary shrines all washed down with some memorable meet the locals, pub lunches and suppers.
Here’s a handful of travel-less, see-more suggestions for you to consider. Read the rest of this entry »
Lilly Ajarova, the CEO of the Uganda Tourism Board, visited New York last week in preparation of Uganda’s rolling out of a rebranding campaign.
The slogan for the country will change from “Uganda, the Pearl of Africa” to “Exploring Uganda, the Pearl of Africa.”
It’s only one word changed, but as Mark Twain said, the difference of one word can be like the difference between lightning and a lightning bug.
More important than the change of slogan, the tourism department is changing its idea of how to market itself and to whom.
“We’ve been able to define who our audience is,” Lilly Ajarova told me. “We are looking for travelers, not just tourists, people who are more responsible, more mindful, and travel in a responsible way, as opposed to Read the rest of this entry »